Sales Performance Blog

Sales and Marketing...Why Can't We Just Get Along?

Sales is from Mars, Marketing is from Venus. And all too often, the marriage between these two disciplines is strained, dysfunctional, and downright costly. Marketing wages an air war and Sales fights the ground war – but both are often miles apart in their targets and execution.

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Categories: Sales Training, marketing, Sales Tips

Everyone Has a Story to Tell...

Most (if not all) of today’s marketing professionals have realized that it’s becoming increasingly difficult to reach their customers. In the good old days of digital marketing, one could simply find an interesting article or piece of content that a targeted audience would enjoy, and then interrupt it with intrusive ads.

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Categories: Sales/Business Development, webinar, marketing